Are you a one night brand?
How often do you talk to your customers? Are you building a long-term relationship? Are you listening? ‘Hooking up’ with your customers is a thing of the past.
By the end of 2010, GenYers will outnumber Baby Boomers. These GenYers are responsible for $350 billion a year in direct spending power. They have an average of 53 friends online. That’s huge WOM REACH. Join their conversation.
Instead of marketing at your customers, our job in the digital age is to get your customers working with you and for you.
Start by listening and taking action.
Posted in: Blue Poppy.
Bing + Yahoo = Relevance
Yahoo plans to begin serving Bing ads in the middle of September. Testing will begin this summer, but the plan is to serve 7% of Yahoo traffic Bing ads starting in mid-September and ramp to 100% by mid-October. The transition team is keenly aware of Q4 concerns and if there are any implementation problems they will push the launch back to February of 2011.
Many paid search managers have understandably focused their attention on their Google accounts and let the Bing keyword lists, landing pages and ad copy languish. Pretty soon, that account will be 20%+ of your paid search program, so the ROI of time and attention starts to make sense. Visit Search Engine Land for the details.
Posted in: Blue Poppy, Search Marketing, Yahoo.
Mar 7th, 2010
by Jay Gibson.
Tis’ the way of the world now. Do it cheap, do it fast, — do it yourself. Technology -and more specifically Google- has put the tools of the trade in the hands of the business owner. This “everything you need to succeed” approach is simply fantastic, but is it SMART? Should a business owner who specializes in making widgets suddenly assume he/she is a marketing professional? Knowledge garnered by years of industry practice and various college degrees are suddenly rendered useless because of this unprecedented access. Thats what they want you to believe, but will you fall for it?
Lets imagine for a moment you, the business owner, are a gambler. Your company’s advertising budget are your chips and Google is the Casino or “The House”. You see every gambler plays on a different level, but in the end the house always wins. However, the difference is in the details. Novice players use novice technique based on limited knowledge. Professionals use advance techniques built upon experience and skill. Both are present in the casino at any given moment and all are contributing to the house’s bottom line. One loses everything to the house and has nothing to show for it. The other walks away with free rooms, free dinners and sometimes still clutching chips.
It is in the interest of “The House” to keep it occupied with as many novice gamblers as possible for obvious reasons. Rookie mistakes are worth millions to the house. It is in the interest of the Business owner (or “gambler”) to give their money to the pros. Let the pros win you a jackpot by getting the best results at the optimum price.
Posted in: Blue Poppy.
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