Yahoo Serving Bing Ads by Mid-September

Bing + Yahoo = Relevance

Yahoo plans to begin serving Bing ads in the middle of September. Testing will begin this summer, but the plan is to serve 7% of Yahoo traffic Bing ads starting in mid-September and ramp to 100% by mid-October. The transition team is keenly aware of Q4 concerns and if there are any implementation problems they will push the launch back to February of 2011.

Many paid search managers have understandably focused their attention on their Google accounts and let the Bing keyword lists, landing pages and ad copy languish. Pretty soon, that account will be 20%+ of your paid search program, so the ROI of time and attention starts to make sense. Visit Search Engine Land for the details.