Analytics Added to the Google Local Business Center Dashboard

Google Analytics

The Google local business center (LBC) is a free tool that enables business owners to control the content of their business listings as they appear in Google Search and Google Maps. All you have to do is claim your listing in the LBC and go through a quick verification process to get access to the following kinds of data:

• Impressions: The number of times the business listing appeared as a result on a Google.com search or Google Maps search in a given period.
• Actions: The number of times people interacted with the listing; for example, the number of times they clicked through to the business’ website or requested driving directions to the business.
• Top search queries: Which queries led customers to the business listing; for example, are they finding the listing for a cafe by searching for “tea” or “coffee”?
• Zip codes where driving directions come from: Which zip codes customers are coming from when they request directions to your location.

The new dashboard will also let you dig into that data using all kinds of lists, maps, and graphs like this one, which measures impressions and actions for a hotel’s business listing.